NEW — WINTER WELLNESS EDIT

For everyday care,
made-with care.

Thoughtful hydration, grooming, and comfort essentials for dogs, cats and other pets — designed to fit the routine you already have.

Shop the Range Our story
EST. 2026 DOGS + CATS
  Free shipping over $40   Designed for daily use   30-day returns   Vet-reviewed materials   Free shipping over $40   Designed for daily use   30-day returns   Vet-reviewed materials

Best sellers, picked for daily routines.

The essentials our customers reorder most — built for hydration, mealtime, and grooming.

Hero

Still Water Fountain

$34

Slow Lick Mat

$14
New

Cooling Travel Mat

$24

Grooming Glove Duo

$16

Care shouldn't be complicated.

Flufle started with a simple frustration: pet gear that looked good but didn't hold up, or worked well but felt like clutter. We design around one rule — every product has to earn its place in the routine.

No trend chasing. Just well-made essentials for the parts of the day you already spend together.

Materials chosen for daily wear, not just photos
Designed alongside groomers and vets
Built for both dogs and cats, no exceptions

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